pinch your people

about pinch

small, low-pressure ways to stay close to the people who matter.

most apps want your attention all day. pinch just wants you to remember someone exists.

why we made this

staying close to people shouldn't take effort. a pinch is small on purpose — a quick nudge, not another notification to manage. send one to a friend, a sibling, or a partner, and see what comes back.

how we think about it

no feeds to scroll, no numbers to chase. just a simple way to reach the people already in your corner, whenever you're thinking of them.

low pressure

no streaks, no algorithm deciding who matters — just you, reaching out.

actually personal

pinch is built for the people you already know, not for meeting strangers.

built to be quick

send a pinch in seconds. reply whenever it feels right — no pressure to perform.

the honest breakdown

how your score actually works

no hidden math, no black box — here’s exactly what moves your number.

1

you answer a few questions

pick who it's for, then answer a handful of questions about that bond. this locks in how you actually feel — no one sees your raw answers, ever.

2

they answer the exact same ones

whoever opens your link answers the identical questions, without knowing what relationship type you picked. same test, no peeking.

3

pinch compares the two

both sets of answers turn into a score from 0–10. that's how strong the bond looked from each side — privately.

4

points move based on the gap

perfectly in sync? you both get +10. not in sync? points shift toward whoever felt it less — the size of the gap is exactly the points that move.

the twist worth knowing: if your answers show a stronger bond than theirs did, you're the one who loses points, not them. it's not a punishment — it's pinch keeping the score honest about who's meeting who halfway. feel free to send a pinch anyway. that's the whole point.

+10perfect sync, both sides
±gapotherwise, points shift by the difference
−5if literally no one answers within 12 hours

one link, many friends: everyone who answers is scored against you separately — so a popular pinch can move your score more than once.